In the ever-evolving world of e-commerce, standing out can be a daunting task. This is especially true when your business operates within a niche market like craft beer subscription boxes, as one of our clients does. Operating in Switzerland's multilingual market, they faced the challenge of driving high-volume purchases due to their specialized audience and an already saturated market.
Despite these obstacles, we were able to run successful campaigns for them that yielded returns ranging from 600% to 1000%. Even with the introduction of iOS14 updates—which posed new challenges due to its shorter attribution window—we continued driving impressive returns.
Our first campaign back in 2020 generated significant revenue - turning a spend of CHF4500 into CHF49000 from just 328 total purchases. That's a whopping return on investment (ROI) of 1075%! Despite increasing difficulties brought about by changes in technology and global events, we have managed to maintain an average ROI around seven times the ad spend.
Fast forward to the holiday season last year (2021), despite global economic struggles caused by ongoing pandemic circumstances; we achieved a solid ROI at 668%.
The secret? Our advertising strategy involved varying copywriting frameworks with hooks designed specifically for our target audience—craft beer enthusiasts—and offers that piqued interest and encouraged clicks. We combined this approach with high-quality product images that performed well across multiple languages (German and French)—a must considering Switzerland’s linguistic diversity.
For retargeting purposes, we also utilized discounts or coupons along with compelling calls-to-action which resulted in effective re-engagement campaigns.
As digital marketers navigating through constant technological changes can sometimes feel like steering through stormy seas. A prime example was Apple’s recent iOS14 update which introduced extended distribution windows posing fresh challenges for advertisers worldwide including us.
However, even amidst these tech-induced hurdles, it has been far from insurmountable; our December '21 campaign showed promising numbers achieving nearly sevenfold ROI while continuing campaigns are still fetching decent revenues above seven times ROI.
During October-December last year alone saw an increase from eight-fold returns up till November surging up fifteen-fold by December - generating about CHF10k each month before skyrocketing up to CHF30k by December end!
How did we do it? By adapting swiftly! We quickly adjusted our strategies according to changing dynamics while maintaining focus on what mattered most – delivering results for our client!
Client feedback has been overwhelmingly positive—they appreciated not only quick setup timeframes but also beyond-expectations results delivered consistently over time making us their go-to choice for Facebook ads management needs:
We continue working closely together today ensuring consistent performance regardless evolving digital landscapes. If you're intrigued by similar results or are considering launching your own campaign—we invite you schedule consultation where together analyze metrics identify best strategy tailored uniquely you!
For personalized advice on improving your advertising strategy, feel free to book a free consultation with me at holschuh.co.uk.
