You've developed a product that's brimming with groundbreaking features. You've poured your heart and soul into it, understanding every intricate detail. But here's the catch - your potential customers don't. They're not software engineers or tech aficionados. They're everyday people who just want to know how your product can make their lives easier.
Now what I'm saying is... you need to speak their language. You need to take your high-tech, complex features and translate them into simple, relatable benefits.
Think about it. Does your software save users time? Then talk about how they can spend more time doing what they love. Does it automate a complex task? Highlight how they can sit back and let your software do the work. Does it provide peace of mind? Emphasize how they can sleep easy knowing your software has got them covered.
Let's take a real-world example. Instead of saying, "Our software is powered by an advanced AI algorithm," you could say, "Our software uses AI to take the grunt work off your plate, giving you more time to focus on what really matters."
You see, it's not about showing off your technical prowess. It's about showing your audience that you understand their needs and have the perfect solution.
So, the next time you're writing ad copy, don't just list your features. Ask yourself: "So what?" So, your software has feature X... so what? What does that mean for your audience? What's the real-world benefit?
Answer that question, and you'll have ad copy that connects, resonates, and most importantly, converts.
It's not about dumbing down your product. It's about making it accessible to your audience. It's about showing them that you're not just another software company - you're a solution to their problems.
See how this client in the software and sports events niche increase their app growth in this case study:
Hope that makes sense. If you need more advice on creating compelling ad copy for your software product, let's chat. I offer a free consultation at hi.holschuh.co.uk.
