Blog
Curated advertising strategy advice, examples and learnings from our campaigns, case studies, and other content. Read on for expertly crafted strategy insights.
LEARNINGS FROM OUR CAMPAIGNS
The Power of Crafted Campaigns in Niche Markets
In the ever-evolving world of e-commerce, standing out can be a daunting task. This is especially true when your business operates within a niche market like craft beer subscription boxes, as one of...
Why You Need Tracking Data To Drive Conversions
As an advertising consultant, I've often observed that many businesses, small and large, struggle to effectively use data in their advertising campaigns. This post will shed some light on the...
ADVERTISING STRATEGY ADVICE
What works for B2B ads? Our strategy explained.
B2B marketers, here's the hard truth: Your ads aren't working. You're draining your budget. Without the right strategy, B2B customers are always going to be a challenge. After countless...
Ads For Law Firms - The Strategy To Land You Clients
Law firm owners and legal eagles, if you're wondering "How can I find clients for my law firm with paid ads?", then this article is for you. This strategy can help you land more...
What are normal costs per result (CPA) for Meta ads?
Are you tired of paying way too much for results with Meta (Facebook/Instagram) ads? Are your ads even profitable with these costs? And shouldn't your cost per result (CPA) be much, much lower....
List of the Facebook Ads audiences I test in order of priority
Thought I'd share this list of the audiences I test and prioritise for Facebook prospecting, retargeting, and lookalikes. Plus a few words of advice below on audience targeting if you're new...
Mastering Ad Copy: Essential Frameworks for Software Product Advertising
Creating compelling ad copy for your software products can sometimes feel like solving a Rubik's Cube. It requires a strategic approach, a keen understanding of your audience, and the right set...
Software Pricing Models: How To Choose The Right Ad Strategy
In my experience as an advertising consultant, I've seen firsthand how the right pricing model can make or break a software business. It's not just about the price tag; it's about...
A Step-by-Step Guide to Boosting Signups For Your Waiting List
Are you struggling to generate signups for your waiting list? Do you find yourself searching for a way to boost your lead generation efforts? If so, you're in the right place. In this article,...
From Awareness to Conversion: Shifting Your SaaS Advertising for Better Results
In this post, we'll explore the potential of conversion campaigns and why shifting your focus to them can be a game-changer for your advertising strategy. Instead of simply reaching a wide...
Ads for Language Learning Platforms - How To Win Over Your Target Audience
Have you ever wondered how some language learning platforms seem to effortlessly attract a steady stream of eager learners? It's not just about having a great product - it's about how you...
OTHER ARTICLES
When and Why You Need a Facebook Ads Expert
I know what you're thinking. "Lukas, I've got this! I've been running Facebook ads for years. Why would I need a Facebook ads expert?" Well, my friend, that's a great...
Why Your Audience Doesn't Care About Your Features (And What to Do About It)
You've developed a product that's brimming with groundbreaking features. You've poured your heart and soul into it, understanding every intricate detail. But here's the catch - your...
Targeting options for your property listings
Picture this: you're a real estate agent with the dreamiest rental properties on your hands, and you want to connect with the perfect tenants who'll fall head over heels for your listings....
Mastering the Art of Paid Advertising: A Brief Guide
Capturing Attention in a Sea of Content The first hurdle in any advertising campaign is getting noticed. With the sheer volume of content out there, how do you make your ad stand out? Here's a...
Maximizing Advertising ROI
As an advertising consultant, I've seen campaigns that have scaled to thousands a day in ad spend and others that have sunk like a stone. And let me tell you, the difference between the two is...
Mastering Metrics & KPIs: A Data-Driven Guide to Optimize Your Software Products
You're here because you've got a software product and you want to make it shine. You want to see those user numbers climbing, engagement through the roof, and revenue that makes your...
How to get your SaaS audience to sign up to your product?
When it comes to SaaS products, the competition is fierce. There are countless options available, and your potential customers are being bombarded with ads every day. So, how do you cut through the...
SEO CONTENT