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Curated advertising strategy advice, examples and learnings from our campaigns, case studies, and other content. Read on for expertly crafted strategy insights.


LEARNINGS FROM OUR CAMPAIGNS


In the ever-evolving world of e-commerce, standing out can be a daunting task. This is especially true when your business operates within a niche market like craft beer subscription boxes, as one of...
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As an advertising consultant, I've often observed that many businesses, small and large, struggle to effectively use data in their advertising campaigns. This post will shed some light on the...
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If you've ever considered pausing your advertising campaigns during seasonal lows or short-term events, you might want to think again. Maintaining your ad presence consistently can actually be...
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ADVERTISING STRATEGY ADVICE


B2B marketers, here's the hard truth: Your ads aren't working. You're draining your budget. Without the right strategy, B2B customers are always going to be a challenge. After countless...
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Law firm owners and legal eagles, if you're wondering "How can I find clients for my law firm with paid ads?", then this article is for you. This strategy can help you land more...
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Are you tired of paying way too much for results with Meta (Facebook/Instagram) ads? Are your ads even profitable with these costs? And shouldn't your cost per result (CPA) be much, much lower....
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Thought I'd share this list of the audiences I test and prioritise for Facebook prospecting, retargeting, and lookalikes. Plus a few words of advice below on audience targeting if you're new...
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Creating compelling ad copy for your software products can sometimes feel like solving a Rubik's Cube. It requires a strategic approach, a keen understanding of your audience, and the right set...
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In my experience as an advertising consultant, I've seen firsthand how the right pricing model can make or break a software business. It's not just about the price tag; it's about...
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Are you struggling to generate signups for your waiting list? Do you find yourself searching for a way to boost your lead generation efforts? If so, you're in the right place. In this article,...
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In this post, we'll explore the potential of conversion campaigns and why shifting your focus to them can be a game-changer for your advertising strategy. Instead of simply reaching a wide...
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Have you ever wondered how some language learning platforms seem to effortlessly attract a steady stream of eager learners? It's not just about having a great product - it's about how you...
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OTHER ARTICLES


I know what you're thinking. "Lukas, I've got this! I've been running Facebook ads for years. Why would I need a Facebook ads expert?" Well, my friend, that's a great...
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You've developed a product that's brimming with groundbreaking features. You've poured your heart and soul into it, understanding every intricate detail. But here's the catch - your...
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Picture this: you're a real estate agent with the dreamiest rental properties on your hands, and you want to connect with the perfect tenants who'll fall head over heels for your listings....
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Capturing Attention in a Sea of Content The first hurdle in any advertising campaign is getting noticed. With the sheer volume of content out there, how do you make your ad stand out? Here's a...
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As an advertising consultant, I've seen campaigns that have scaled to thousands a day in ad spend and others that have sunk like a stone. And let me tell you, the difference between the two is...
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You're here because you've got a software product and you want to make it shine. You want to see those user numbers climbing, engagement through the roof, and revenue that makes your...
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When it comes to SaaS products, the competition is fierce. There are countless options available, and your potential customers are being bombarded with ads every day. So, how do you cut through the...
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Let's be real: it's not just about setting up an ad and watching leads pour in. LinkedIn ads require a strategic approach, especially because you're often targeting specific...
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TOPIC BREAKDOWNS